Meet the Team

Lots for Tots

Beth Wheatley

Owner of Lots for Tots and Host of Lets Talk Tots

Hi, I’m Beth – wife to Alex and mum to Elijah & Ezra – so I’m no stranger to the Derby parenting scene! Over the years, Lots for Tots has been my go-to guide for discovering activities, events, and those much-needed coffee spots where little ones are welcome.

As the owner of Lots for Tots Derbyshire, I’m passionate about making the magazine the very best it can be – championing local businesses, supporting families, and creating a real sense of community for families across Derbyshire. In 2025, we’re proud to be opening our very own nursery – Lots for Tots Childcare Hilton – with exciting plans to expand even further into other parts of Derbyshire. I’m also thrilled to be growing our Lots for Tots Awards, celebrating the amazing people, places and services that make family life in Derbyshire so special. It’s a joy to be part of so many families’ journeys – and there’s so much more to come!

Laura Jonas

Lots for Tots Leicestershire Editor

Hello, I’m wife to 1, and mum to 4 little ones aged from 9-1.. so I’m pretty well versed in all things tots (if that’s a thing?! I’m definitely still learning things 4th time round). As well as being a mum, I also own a small design business, working around the children.

After baby number 4, I know all too well the importance of interaction with other mums and children. For making the most of the precious time, for the giving and receiving of advice, and for the MUCH needed support. Both myself and my children have made lifelong friends from the way we used our time in the younger years, so it’s a joy to facilitate that love and support for others through Lots for Tots!

Amanda Jones

Nursery Manager

Hi, Im Amanda and I head up the Lots for Tots Childcare divison. I’ve always had a passion for working in early years and supporting children as they grow, learn, and thrive.

With over 15 years in the childcare industry, I’ve dedicated my career to creating nurturing environments where children feel safe, supported and encouraged to reach their full potential. My passion for childcare led me to start my own business, Mini Minding Events, providing bespoke childcare for weddings and special occasions. When I learned that Lots for Tots was expanding into childcare, I knew it was something special to be a part of. Their values align perfectly with mine—creating a warm, welcoming space where children can flourish and where staff feel valued, supported and part of a team that truly makes a difference. I’m excited to lead a team that shares this vision, working together to provide outstanding care and education in those crucial early years.

Christopher Wainwright

App Designer

Hi, I’m Chris, a third-year Computer Science student at the University of Nottingham.
In my second year at university, I was part of a year-long group project, developing an app for Lots for Tots. After finishing my second year, I have continued working on the application part-time, preparing it for its mobile release later this year.

Beyond code, music plays a big part in my life. I’m an active member of the University of Nottingham’s A Cappella Society and this year I’ve taken on the role of vocal percussionist (beatboxer) for one of our four competitive groups: RadioOctave. I also enjoy singing as well as playing piano and double bass. Working on the app has been a rewarding experience, knowing that it will help parents find the best activities and support for their little ones. I’m excited to see it launch and make a real difference for families across the UK!

Emily Edwards

Cohost of Lets Talk Tots

I’m Emily, Wife and Mum of 2. Since having my boys, Teddy & Rocco, my time mainly consists of anything outdoors; lots of walks, parks & bike riding practice & the conversations in our house usually contain some form of toilet humour or are superhero, food or slime related.

I worked in childcare for 12 years, before leaving the industry in 2020, when Teddy was 18 months & taking a part time job within the NHS, allowing me to spend more time at home. Subsequently that is where Beth & I met & soon realised we had a very similar sense of humour & laid back personality. After a short 6 months working together, we have stuck together ever since, with our youngest boys being born just 14 weeks apart, we have attempted to keep each other sane whilst navigating our way through the chaos of parenting our collective brood of 4 crazy boys all under school age.

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Reaching your target market

Through Lots for Tots, you can reach over 40,000 parents with little ones. There are 3 main ways we distribute the Lots for Tots magazine:

Subscription: Lots for Tots is emailed directly to subscribers or posted to those who want a hard copy- so you know magazines will arrive with parents on our release date.

Targeted Venues: Lots for Tots is distributed to parents at targeted venues such as nurseries, preschools, health visitors, baby & toddler classes, libraries, children’s shops, GP surgeries, cafés and lots more.

Online: The digital version of Lots for Tots is read by more families online with over 40,000 views each year. Our social media platforms also have large followings with over 9,000 combined.

All advertising packages in Lots for Tots come with:

Social Media shout outs across all channels, re-shares and posts every month during the duration of your advert
Standard Class and event listings – listed in the magazine and Lots for Tots website
Option to list any vouchers or special offers that are running in the “offer section” of the magazine
Option to have your businesses reviewed in our magazine. Meaning readers get to find out more in depth about what your business has to offer. *Subject to availability
Four issue block bookers receive a free piece of editorial in the issue of their choice which will be the same size as their advert.

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Promote your business or event to thousands of readers

Testimonials

I would never say no to Lots for Tots™, it's the best advertising I do.

Puddle Ducks

Lots for tots has supported the advertising of Tiddlekicks for almost 9 years now!
Tiddlekicks only advertise with Lots for Tots, whose audience covers families across the whole of Derbyshire. Making them perfect place for local businesses offering activities for children to promote their services.

Tiddlekicks

Lots for Tots is a great publication ideal for all activities & services for babies toddlers & pre- schoolers.
In 2022 under new ownership Lots for Tots is been given new ideas & enthusiasm.
Boogie Woogie Babes are grateful the publication is continuing & look forward to seeing the publication flourish!

Boogie Woogie Babes

Lots for tots has helped me bring new children to my classes with little effort from myself.
The magazine is very well known and has a great reputation. I often hear parents talking about how they find their classes/events through it. It is an easy way to advertise and I would highly recommend it.

Rachel - Dancing Digits

Working with Beth has been an absolute pleasure. She is friendly, professional and efficient. Her fresh take and passion for the magazine is clear I am so excited to see the direction in which it will go. Beth is always happy to help and listen to ideas and views. She is a real advocate for activities and businesses for young families. I can't see me looking to advertise elsewhere! Thank you Beth.

Nikki at Moo Music

Lots for Tots have been a supportive organisation of Bridge the Gap, advertising our upcoming sessions free of charge as we are a community interest company. This allows for families to access low cost emotional education, vital for children’s mental health long term. Beth is always so organised, professional and a credit to the magazine, which is incredibly helpful for families locally. We find the magazine is often picked up by parents in our reception area and so there is a definite need for Lots for Tots in Derby.

Bridge the Gap