Welcome to Lots for Tots

Your guide to thrive with an under 5

Lots for Tots is the free magazine showcasing what’s on & what’s available for the under-fives and their siblings. The magazine is now a well-loved household name & the logo is instantly recognisable to families with young children in our distribution areas.

Our vision is to continue to get Lots for Tots out to as many families as possible across the UK. The success of Lots for Tots lies in it being produced from start to finish by a real parent, not a graphic designer or a big company, filled with – competitions, what’s on guides, vouchers and a range of articles relevant to all types of readers and their families, the magazine really is your guide to thrive with under fives.

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About the owner


I have 2 wonderful boys, so I’m no stranger to the Derby parenting scene. During the last few years, Lots for Tots has always been the magazine I’ve made sure I’ve got a copy of to help me find new activities, events or places to go for play dates and even attempt the occasional warm cuppa with friends!

When Lots for Tots came available for sale in 2022 after 14 years of distribution by the previous owner, I knew I wanted to take over the reigns of such a vital and important guide for families. I am passionate for making sure Lots for Tots continues to showcase local businesses and services whilst supporting families on this wonderful journey of parenting.

Beth xx

Advertise with us

Reaching your target market

Through Lots for Tots, you can reach over 40,000 parents with little ones. There are 3 main ways we distribute the Lots for Tots magazine:

Subscription: Lots for Tots is emailed directly to subscribers or posted to those who want a hard copy- so you know magazines will arrive with parents on our release date.

Targeted Venues: Lots for Tots is distributed to parents at targeted venues such as nurseries, preschools, health visitors, baby & toddler classes, libraries, children’s shops, GP surgeries, cafés and lots more.

Online: The digital version of Lots for Tots is read by more families online with over 40,000 views each year. Our social media platforms also have large followings with over 9,000 combined.

All advertising packages in Lots for Tots come with:

  • Social Media shout outs across all channels, re-shares and posts every month during the duration of your advert
  • Standard Class and event listings – listed in the magazine and Lots for Tots website
  • Option to list any vouchers or special offers that are running in the “offer section” of the magazine
  • Option to have your businesses reviewed in our magazine. Meaning readers get to find out more in depth about what your business has to offer. *Subject to availability
  • Four issue block bookers receive a free piece of editorial in the issue of their choice which will be the same size as their advert.

Complete our advertising booking form

Promote your business or event to thousands of readers


I would never say no to Lots for Tots™, it's the best advertising I do.

Puddle Ducks

Lots for tots has supported the advertising of Tiddlekicks for almost 9 years now!
Tiddlekicks only advertise with Lots for Tots, whose audience covers families across the whole of Derbyshire. Making them perfect place for local businesses offering activities for children to promote their services.


Lots for Tots is a great publication ideal for all activities & services for babies toddlers & pre- schoolers.
In 2022 under new ownership Lots for Tots is been given new ideas & enthusiasm.
Boogie Woogie Babes are grateful the publication is continuing & look forward to seeing the publication flourish!

Boogie Woogie Babes

Lots for tots has helped me bring new children to my classes with little effort from myself.
The magazine is very well known and has a great reputation. I often hear parents talking about how they find their classes/events through it. It is an easy way to advertise and I would highly recommend it.

Rachel - Dancing Digits

Working with Beth has been an absolute pleasure. She is friendly, professional and efficient. Her fresh take and passion for the magazine is clear I am so excited to see the direction in which it will go. Beth is always happy to help and listen to ideas and views. She is a real advocate for activities and businesses for young families. I can't see me looking to advertise elsewhere! Thank you Beth.

Nikki at Moo Music

Lots for Tots have been a supportive organisation of Bridge the Gap, advertising our upcoming sessions free of charge as we are a community interest company. This allows for families to access low cost emotional education, vital for children’s mental health long term. Beth is always so organised, professional and a credit to the magazine, which is incredibly helpful for families locally. We find the magazine is often picked up by parents in our reception area and so there is a definite need for Lots for Tots in Derby.

Bridge the Gap

Order your copy today!

Digital or hard copies available

If your local organisations do not provide copies of Lots for Tots you can order you own via our website.

Our quarterly magazine is your guide to thrive with an under 5, including details on all the latest events, groups and local services available.

Available as a hard copy posted to your door or a digital copy emailed to you.